Green Building and Design featured NP’s Kevin Hively in its Big Ideas in Urban Design feature this month. So, what’s the big idea? Economic design - mixing behavioral science with design principles to support economic outcomes.
Here’s a bit from the article:
“To some degree, behavioral science has been used in transportation-systems design, particularly in ideas like traffic calming. But it has not yet penetrated into place-activation strategies, programming models, and development patterns. We have not yet learned to apply the concepts of consumer decision-making and experience into the field of urban design.”
Make sure to check out the full article including the other six big ideas from leading urban thinkers.