Green Building and Design featured NP’s Kevin Hively in its Big Ideas in Urban Designfeature this month. So, what’s the big idea? Economic design - mixing behavioral science with design principles to support economic outcomes.
Here’s a bit from the article:
“To some degree, behavioral science has been used in transportation-systems design, particularly in ideas like traffic calming. But it has not yet penetrated into place-activation strategies, programming models, and development patterns. We have not yet learned to apply the concepts of consumer decision-making and experience into the field of urban design.”
Make sure to check out the full article including the other six big ideas from leading urban thinkers.
Write something about yourself. No need to be fancy, just an overview.