Like many professional conferences this year, the American Planning Association went online with NPC20@Home. As part of the proceedings NP's Kevin Hively co-presented on Contextualizing Big Data. The presentation drew approximately 1,800 attendees to the live Zoom session and it is now available through APA Learn. It was the largest draw of any of the online sessions offered.
Why does contextualizing big data matter so much to so many planners? Because while there is a huge number of large datasets available at our fingertips it can be hard to interpret that information in a particular community context. The presentation focused on ways to use local data sources and primary research in order to ground truth and add depth to big data analyses.
Hively presented along with Mindy Watts from Interface Studio LLC, Kira Strong from the City of Philadelphia, and Bridget Marquis from U3 Advisors.